Facebook is the most popular social networking site in the world. It has over 750 million users, 50% of which access the site on a daily basis. It isn’t hard to imagine the massive potential this offers for marketers and business owners in terms of communication opportunity.
But why, exactly, should you as a business owner invest time and money in your Facebook presence? Well… there are a number of reasons.
Why Use Facebook for Business?
Firstly, the initial outlay in setting up a Facebook presence (via a Facebook brand / business Page) is essentially free. To start off with, there is no cost to get the Page up and running. Although there is some time required to set-up and manage the Page, you can get up and running without paying a cent. Obviously money WILL be required later on down the track (if you want to do things properly), but this is not required until you have an established fan-base. This means that Facebook marketing is very scalable in terms of cost.
As well as this, Facebook is an audience that is highly “engageable”. This means (provided you’re publishing the right content in the right way at the right time – a much more advanced and completely different topic) that you can turn Facebook audiences into brand advocates; that is, paying customers who will act as sources of referrals and positive sentiment.
Facebook Pages are indexable by the search engines, so they also help with the prominence of your brand in the search engine results. Quite often a Facebook Page will appear in the results for brand related queries, and by utilising the “Info” tab on your Page, you can provide links back to your website (also good for SEO).
Not to mention the fact that Facebook can act as a traffic referral source. Using content on a custom Facebook tab or links published via status updates to your brand Page’s Wall, you can drive segments of your Facebook audience back to your other web properties (ie: your website).
By utilising the ‘sharing’ behaviour and viral nature of Facebook, you can leverage existing fans to increase brand awareness. When fans interact with your brand by ‘Liking’, ‘Commenting’ or ‘Sharing’, this interaction is sent via the newsfeed to the fan’s network on Facebook. Many Facebook users will see this interaction as a kind of ‘recommendation’ or ‘referral’, clicking on the brand Page link and then ALSO engaging with your brand.
These are just some of the reasons why you should be using social networking to promote your business or brand.
To find out more about how you can use Facebook for business, check out the Loopster Media website.