Use Responsive Web Design for Enhancing the Users' Expe…
As a business owner with a long-term vision for success, you must be making use of internet marketing techniques. Whether you use social media marketing, blog and article marketing, banner advertising, or all of these, the ultimate destination that you want your audience to reach is your website. The site is your online representation and introduces your company and your products / services to your prospects.
The experience that visitors have at your site plays a big role in convincing them to buy from you. Therefore, you need to make your website as appealing and user-friendly as possible. The present-day online consumer uses a number of devices to connect to the internet and expects equally satisfying experience at a site, whether it logs on from a PC, tablet or a mobile phone.
This is where the concept of RWD (responsive web design) comes into play. RWD is an innovative technique that is used to build dynamic websites that can transform their display to suit the device being used. The content and the features of the site remain unaltered, only the layout changes to the most appropriate form. Thus, the same site looks different when viewed full screen from how it appears in a smaller window on the monitor, or on a tablet. When accessed through a phone, the site appears as if it has been specifically designed for mobile use. The purpose of using RWD is to give the users maximum viewing and navigation ease, and ensure that they have a consistently good experience at the site.
Having a responsive web design can work wonders for your business. It is a powerful online marketing tool as its use increases your website's usability and promotions traffic. At the same time, it decrees your costs and maintenance headaches. It eliminates the need for maintaining and managing separate desktop & mobile versions of a site. This means having a single URL for your site which helps you make long-term savings on time, effort and costs. It also brings more viral marketing benefits for your business as sharing your site and content becomes easier. Handling and understanding the analytics too becomes less complex when it relates to a single site's traffic.
Mobile internet use is on the rise and you must equip yourself to utilize the potential benefits it offers for your business. Your objective is to get closer to your globally spread customers and responsive web design has made it easier to achieve that.