Coastal Media Brand

Web Design: 3 Things You Should Never Do

Any good web designer knows that a great web design can bring a company to the top in SEO rankings and popularity. With the good though, always comes the bad and just as a great site design can bring you to the top, a bad one can also take you to the bottom. When creating a website, there are certain things you should not do in order to keep a web design great. What defines a great site? One that is coordinated, well organized, has valid and strong links, has proper alignment and contains great content. Another important thing when defending a great site is what it has to offer or that it has something to offer at all. This is a very common mistake people make when designing their site and therefore it is at the top of the list of 3 things you should never do.

1. Do not have a web design full of useless information. When people are searching the web, they are looking for something in particular and you want to give it to them. If they should stumble upon your site looking for information and find that the information you provide is not helpful, they will just look on. It does absolutely nothing positive for your site if the person just leaves and never returns. Take a look at the information you have provided and determine if it is relevant to the topic at hand and that the content given is going to be useful for the reader. This is really important if you are trying to sell something because nobody likes to go into a store and find that the clerk knows nothing about the product they are selling and can not provide valid details about it.

2. Do not overcrowd your web design with flash images and pictures. Picture books and flashy images should be left for the children. People generally associate flash images with spam. Pop ups may also create a negative appearance for the visitor. It is OK to have a couple that are spread out but keep them tasteful and small. One thing that tends to be an issue with flash objects is that the browser used by the visitors may not show them properly and then they wind up with a blank square that takes away from the design. Flash images and pictures can also take a while to load and by the time they do, the visitor has lost interest and moved on.

3. Do not associate your site with a bad company. It is a commonly known saying that you are associated with the company that you keep, and this is true on the internet as well. Having a lot of back links is good but only if they are from decent sites and respectable companies. Having invalid, unrelated or weak back links will make your site look bad.

You should think of your web design as your online alter ego and imagine what type of appearance you wish to portray for yourself. If you would not wear a big red flashing button on your suit to work, then you should not do it on the web either.

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