Broadly speaking, a web consists of two major elements – copy and design. While the copy has to be accurate and engaging, the design needs to be impressive enough to attract visitors. Even before the design work starts, any web design company would first need to make the decision on the appropriate color strategy to be used.
Most people who are not directly involved in web design tend to think that designers choose colors as per their whims and fancies. This is not at all true. There are a whole lot of concepts that go into selecting the color scheme for a website.
To start with, even if the copy is well written, yet the choice of the right font can make a significant difference to the readability. The font color has to be carefully selected to ensure that the copy is readable as well as visually appealing.
The target audience is another factor that affects the choice of colors. A corporate website, for instance, would contain sober and professional looking colors. While a lifestyle website targeted to youth may include jazzy and bright colors.
The color scheme is most often decided based upon the brand assets of the company. Most good organizations have specific color codes that they use upon all their communications including brochures, catalogs as well as websites. In such cases, the designers have little choice in deciding upon colors, except for choosing the right combinations. Here again, what matters is the skill and conceptual knowledge of the designer while selecting the right color combinations that engage the audience.
One important point that must be remembered is that the colors and designs on a website are not mere eye candy. In fact, the communication is complete when copy and design work in tandem to create the right affect. This is indeed an important concept for any web design company .