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Web Design – Pop-Up With Caution

Web Design – Pop-Up With Caution

The intrusive use of pop-up windows can make your customers pop on over to another website.

Once upon a time, pop-ups were a novelty in Internet marketing. Nearly every website seemed to open with a great offer or a link to another site. Today, however, most people either enable their computer's pop-up blocker or click away as soon as an image appears.

Marketers who continue to use pop-up windows in their web design walk a fine line between being aggressive and being annoying. The best advice is to proceed with caution. Here are a few ways to make them work to your advantage within your web design:

* Delay the effect. Why not surprise visitors with a pop-up ad as they leave your site instead of when they enter? This technology is known as "pop-under window", which open behind your web page but are not disclosed until visitors get the information they need and are ready to leave. By then, they probably already have formed an opinion about your business.

* Avoid using pop-ups on multiple pages, or more than one on the same page. Too much of a good thing can be a bad thing.

* Make it easy to escape. Visitors should be able to quickly close unwanted pop-ups.

* Use cookies. This allows you to control the frequency of how often guests will see a pop-up window instead of one appearing every time.

* Make it pay. If you do use a pop-up window, make the message appealing, such as a sales incentive. Also use a large headline that conveys those benefits clearly and quickly.

In other words, do not be afraid to pop, but proceed with caution.