Web Design Secret – You Have 2.8 Seconds to Impress
Appropriately, Al Gore did not realize that inventing the Internet would also eliminate attention spans. You have 2.8 seconds to capture someone's attention when they land on your webpage. If you fail to impress, inform and help your visitor to achieve their goals, you will lose them. There is so much information out there most people will click away from your website for the slightest reason. Too wordy, too short, too ugly, bad colors, too slooow, where the buttons, too confusing and "too old fashioned looking."
The Internet has bred snobs. These are people that know precisely what they are looking for and will not hunt around your website to look for it. This does not mean your website must be warmly expensive, it just means you need to know the new rules. It means web visitors want everything in plain sight with minimal clutter. They want large buttons that are easy to read and understand. They want hard, direct, no-holds barred information and nothing more. Advertising copy is a distraction and they will skip it, so that lovely copy you purchased is worthless online.
The Internet continues to evolve. If even a fragment of your business is online, you need to stay on top of many new changes. These online changes will impact how you do business and whether your business will thrive online. Your online success is based on adapting to these new paradigms. The Internet continues to evolve and change and you need to stay on top of that change or face the consequences.