Coastal Media Brand

Web Design – The Science of Color

How we visualize anything totally depends on our perception. There are different shades of green but there are situations wherein three different shades of green would look green for us. Now how can a lighter shade and a darker shade both look green? This is the effect of perception.

The best example of change in color is when a piece of colored cloth looks different in different shades of light in the concessions of the shopkeeper. This is why you will find people purchase clothes after seeing its color in the natural sun light outside the shop so that there is no influence of the light bulb.

A web design is said to be good only when it works with or without color. The criterion for any good web design is that it should work properly when grayscale is used as a basis of viewing it.

Whenever anyone visits a website, the first thing that is going catch his / her eye is the color scheme used. This implicates that whatever color you use for web design, it should look appealing and pleasing for the visitor. The colors used in the web design should be in tandem with the theme, focal point, purpose and the concept of the website. The color used should enhance the appealing of the website. The colors can be used in the web design can be used not only to increase its appeal but also to balance the various elements in the website.

As a web designer you need to know a bit about the science of color. Light is the basis of color. If there is no light there is no color at all.

How do we visualize or see colors?

Light is just an electromagnetic radiation that is spread over different wavelengths.

When a ray of light is incident on anything some of the wavelengths are absorbed while some are reflected. The color is the reflected light wavelength. If all the wavelengths in the visual spectrum are absorbed, the thing looks black. On the contrast when all the wavelengths in the visual spectrum are reflected, the thing appears white. The color that appears to our eyes depends on the absorption and reflection of the various wavelengths of the visual spectrum. The exhibition of different colors of the spectrum depends on absorption and reflection of the visual spectrum wavelength.

The colors can be described on the basis of name, lightness or value and purity of the color. Some of the terminology used commonly while coloring the website are Chrome, Hue, intensity, saturation, shade, luminance / value, tint, shade and tone.

One needs to be through with the use and meaning of these terminologies.

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