Website Design – 5 Golden Rules
Website design and development can be quite technical and often, left for the experts to manage for you. But while you're getting a new website designed and built, or enhance an existing one, there are some basics you can learn to contribute during this process with your web designer or agency. Here are the 5 golden rules for effective and successful website design.
Customer is King
Your website is designed for your prospects and customers so naturally, your website should be designed to appeal to your target audience. Businesses often get carried away with wanting what they like, when in fact, it should be all about what the website's users would like. This includes the look-and-feel, fonts, images, writing styles, navigation, and your website's call-to-action.
Concise Navigation / Menu
Having a clear, concise and easy to use navigation for your website is one of the key essentials. Not only does good navigation enable a better user experience, it also helps to engage your users for longer and as well as some SEO brownie points. Website's navigation position should be agreed at the wireframe stage of the website design process.
Small businesses often fall into the trap of including as much content and graphics as possible, but this can actually have a detrimental effect. Quality, not quantity, definitely rings true here. A superbly designed website leverages white space and a clever layout to draw a user's attention to the most important information or directions them to read the content seamlessly, with no distractions.
Spell Check, Spot Check
Sounds logically, but checking spelling is often an oversight. Nominate and ask a few colleagues, family or friends to have a glance at your website's content to check spelling and do a 'spot check' on hyperlinks and graphics.
There are many factors that contribute to your website's SEO success or ranking. One of the key factors is to start the process right at the beginning of your website design and development stage. Paying more upfront for a well-coded website, having the relevant keywords in the navigation and content, is well worth in the investment in the long run.
And finally, a striking website design does not necessarily translate to immediate website traffic. Have a marketing strategy in place to build your brand and attract prospects and customers to your website. Both offline and online marketing channels can contribute to increasing traffic to your website, including social media (Facebook, Twitter, LinkedIn just to name a few), Google Adwords, SEO, trade shows, print and radio advertising, as well as referrals and word -of-mouth.