Website are designed and developed for doctors, engineers, insurance agents, and lawyers. If you are a lawyer, then it's quite impossible that you even know the basics of website designing. I will be discussing website design for lawyers and the ways of generating traffic.
A website for a lawyer is quite different from a website which sells products or medicines. Thus, the templates are also quite different from those websites. Lawyers provide services which completely depend upon trust. Thus, a website which is intended for providing legal services should be informative and must state things clearly.
So when you decide to build a website for a professional, you need to make sure that the interface is as simple as possible. The important thing to consider is simplicity in design and navigation. Do not choose for any flashy designs as they do not work well for a lawyer.
When the website is designed completely then it ensures that half of your work is done. A website can attract visitors but this is only possible if it has maximum exposure. SEO for lawyers is provided by professionals who insure higher ROI.
If you have a website and you do not know about the importance of promotion then you have lost all your money that you invested on website designing and development. Also, you need to know that overnight results with SEO practices are not possible. Consistent efforts need to be made on the promotion part as well.
It's hard for a legal barrister to concentrate on his business as well as the promotion of his website. Thus outsourcing can be a better option. Many firms that specialize in SEO for lawyers can provide you with better ROI.
To conclude, consider some points starting from website design to optimization:
1) User interface – make sure the website is user friendly and do not have any flash contents.
2) Rich contents – 'Content is king'. So you need to make sure that your content appeals your services the best and cost effective way.