Website Design Process

Website Design Process

In order for a website design project to really take off there are a number of steps
that need to be taken to ensure that everything is the best it can be.


In Depth Discovery &
Targeted Website Strategy

From careful research to in-depth analysis and extensive planning, leading website designs can only be created once the goals of a project have been carefully outlined so key elements are visually stunning, yet easy to use.

Planning & Information Architecture

A website’s features, functionalities, and structure should be clearly defined at the start of a project so that there is an accurate idea of what the website should look like that everyone involved on the project can use for reference throughout.

Creative Design & Mockup Iteration

Designs need to be based on industry research along with the goals and objectives of each specific project. It’s important to think about this because the best creative designs live and die by how well received by their target audience they are.

Front-end Coding &
Back-end Development

This phase of the process ensures that everything on the website is easily editable by a user through a content management system, or CMS. There are many different options available, but each CMS needs to be simple to learn so that a business can regularly update the content on their site to keep their at its best to encourage users to come back for multiple visits.

Quality Assurance & Testing

The checklist for this process can be extremely long, but it is important that everything is done correctly in order to guarantee a successful launch for the website. Any problems that arise during this phase should be addressed immediately to avoid issues later on, and any top quality assurance team makes sure that every element is checked – from registration forms to site navigation.

Launch, Analysis & Optimization

However, the website isn’t quite complete – like any great project it is constantly evolving. Analysis needs to ongoing in order to measure how effective individual features and elements of a website actually are and how users are interacting with the website.


Case Studies


Milliken & Company


   Milliken & Company is the largest company in South Carolina and a global leader, by combining science with design and insights, Milliken tackles the issues and concerns of today. Every day, our community of innovators is invigorated by the challenge of finding creative ways to enhance people’s lives and make the world around us easier, safer, more sustainable and more beautiful. After working with a number of different agencies, Milliken came to Coastal Media Brand in need of a modern digital platform that truly reflected their rising industry recognition. They had seen they website design myrtle beach and large companies we managed and were ready to take it to the next level.






  • Delivered a website that provides visitors with an informative and enjoyable online experience, backed by an average on-stie time duration of close to 25 minutes.
  • Their site now showcases their positioning in the industry, with a 64.13% increase in website traffic.
  • Developed a complete and complex onsite content strategy that can be attributed to a dramatic rise in organic ranking, with 70% of website traffic arriving from organic search.



Milliken has long led the way for “knowledge-based” investment, employing over 100 PhDs, and has accumulated over 2,200 U.S. patents – and more than 5,000 patents worldwide – since our founding in 1865.

With over 35 manufacturing facilities located in the U.S., U.K., Belgium, France, China, India, and Australia, and other sales and service operations throughout the Americas, Europe, and Asia, Milliken’s more than 7,000 associates work to deliver innovations that do good for the world, create new experiences, and build for the future.