SEO Myrtle-Beach
Social Media Marketing Myrtle Beach

Using An Insurance Buyer Persona To Improve Prospecting & Closing

An insurance buyer persona is a composite representation of your ideal customer based upon existing client profiles, preferred prospect profiles and market research. The profile should include demographics, personal and business attributes, and behaviors that are typical of your ideal prospect. Let’s review some examples to better illustrate this definition: Your insurance buyer personas should […]

SEO Myrtle-Beach

THe Difference Between Digital Marketing and Social Media Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones. Internet marketing techniques such as search […]