Coastal Media Brand

Drop Shadows and Depth

Shadows have been used in the past so why include them? While these are basic stuff in web design, and have been around for quite some time, web browsers have further developed to come up with a number of exciting variations. Web designs use grids, as well as parallax layouts, to play with shadows all the more to create dimension and impression of a world past the screen. This is the answer to what used to be the popular trend in the past known as flat design.

Shadow play is versatile enough to boost a web page’s aesthetics, as well as improve User Experience (or UX) by giving emphasis. For instance, when soft, subtle shadows are used as hover – this affirms to appoint a link is not something new – but mixing them with vivid color gradients intensifies the old shadows’ 3D effect.

Vibrant, Saturated Color Schemes

Certainly, excessive colors are trending online this year. Way back, most designers and brands stuck to safe colors, but now, more of them are becoming bold enough in their choices of color, which include vibrant shades and supersaturation incorporated with headers that come with slashes, as well as hard angles, and not only horizontal.

This can be attributed to the advances in technology present in devices and monitors with screens more apt for creating more vibrant colors. Such colors, including clashing ones, can be used by newer brands in the hope of drawing the attention of their visitors, as well as brands who like to be different from the traditional and “web-safe”.

Particle Backgrounds

Websites that face performance issues with their videos can find a solution in particle backgrounds. These lightweight javascript animations permit movement to be made like a usual part of the background without taking too much time to load. As the saying goes, “an image speaks louder than words” – a video or a moving image does just that.

In the same way, particle backgrounds draw the attention of users, therefore, brands can be able to leave a good impression in a matter of seconds. In addition, such motion graphics are getting to be more popular on social media, giving strikingly impressive leads to landing pages.

Mobile Priority

As earlier mentioned, it is now official that the browsing through mobile devices has exceeded that of desktops. Almost all people shop and order using their mobile phones. Before, users found it hard to adopt to the process of mobile browsing. Web designers wondered how to get an appropriate menu to fit on a small screen.

Thanks to technological advancements, the mobile design has been enhanced, creating a menu for the small screen. Though you have to forego large photos and files sent by your clients to your mobile device, icons nowadays are more economical when it comes to space, plus, they are becoming too common, making users easy to understand them. Also, it is easier to identify and fix UX issues using micro interactions so users can get instant feedback from their actions.

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