It would be unfair, and untrue, to say that the days of using print, telemarketing, cold calling, and direct mail tactics to promote business are over … but it's not too far off. Let's face it, people who own businesses are looking for a certain demographic. They are looking for people who actually fit the type of ad that they are displaying. What they are not hoping for is to waste tons and tons of marketing money on ads to which some 95% of people are simply turning their heads. So, many companies are now looking to the practice of inbound marketing. The term was given life by HubSpot CEO Brian Halligan. It is a strategy that focuses on getting found by customers, instead of trying to have customers find you .
In today's times, customers are far more in control of the information they receive, and how they receive it. So, instead of bothering people with a cold call that they have absolutely no interest in answering, proponents of inbound marketing believe that interested customers will seek you out; you just need to make sure they see you when they do look. If you are using inbound marketing tactics properly, you build informational content that helps a potential customer either solve a problem or make a decision. This tactic gets you found by the right people; the people that actually have interest in what you have to offer. You may even seek the help of an inbound marketing agency to assist you in your efforts.
Inbound Marketing agencies focus on things such as search engine optimization (SEO), keyword analysis, blogging, social media interaction and email lead nurturing. These are tools that help feature your business and content more prominently on major search engines and discoverable on platforms such as Twitter, Facebook and Linkedin.
During his 2008 presidential campaign, Barack Obama utilized inbound marketing to defeat Hillary Clinton in the primaries. While she used mailers, television, and radio ads, Obama turned to Facebook. Users were able to log on, comment, give input, and participate in the proceedings. Many feel that this is what, absolutely won it all for the President. Again, you may seek the help from an inbound marketing agency , but spending money with them will save you more money in the long run. You will no longer waste time on customers that just do not care. They will actually find you.