What is Organic Search?

Organic search referers to results in an online search engine that have not been paid for. If you're looking at search results featuring 100% ad free, pay-per-click (PPC) free, and "featured listings" free, you're looking at organic search results. Most major search engines provide organic listings as the core of their search results, with PPC and other paid content appearing in sidebars or as separate results on the page. Although these ads are designed to look very similar to the organic results.

Organic results are also referred to as "algorithmic" or "natural" results, or sometimes simply as unpaid, free or the "main" results. The search engine's bots crawl websites online, add them to their database, and display a list of results to users based on the keywords that they've entered as a search. Organic search results are inherently crawled and indexed websites. Non-organic search results come in many forms, but they all involve money changing hands.

What ends up in the organic results is determined by each engine's particular algorithms that sort and rank all of the relevant web pages that they find in their database when faced with a search query. A long list of things factor in to what they decide to display, but generally the more popular web pages deemed to have the content most relevant to the search will appear on the first page of the organic results.

Organic search engine optimization involves working primarily with a website's content, coding, link building and social networking, as opposed to any marketing involving PPC or other paid advertising strategies. Organic SEO generally includes website redesign and SEO copywriting, and focuses on on-site optimizing and natural link building for direct impact on organic search results. A broader search engine marketing campaign will usually involve extra advertising dollars for paid inclusion.

Some studies have claimed that the majority of users can not distinguish between the ads and the organic results displayed on search engines. Although Google claims that its users click on the organic results significantly more than the ads. Either way, good placement in the natural, unpaid search results is essential for a website's long term success. Good organic listings can bring a large volume of targeted traffic with no additional costs attached.

The problem with relying on 100% organic search results for your website's search engine marketing is that they can literally disappear over night. A simple algorithm change at any of the major engines can take a website from top 3 to top 300 with no warning – and no recourse, as they have no obligation to display any websites in the unpaid results.

Learn more about organic seo .