What’s the Purpose of Social Media?

There is a lot of talk about Social Media nowadays.

If you are paying attention to the buzz, it would appear that some people think that it alone will save the world. Some people think that social media tools helped get our new president elected by spreading his brand message of hope and change.

Having said that, I want to explore somethings about it I think you may find helpful.

What’s social media?

It’s defined as a collection of online tools and sites that function on the premise that people are interested in talking to and engaging with other people.

Some people refer to social media as Web 2.0, and to a certain extent the two terms are interchangeable simply because they both imply that people want you to know about them just as much as they want to know about you.

When properly managed, this new paradigm can help add value to your brand.

Social media can help reinforce your brand, but it cannot create your brand. You create your brand. All facebook, twitter and their ilk can do, is help spread your brand message.

BTW, according to Dr. Ben Mack, your brand, is not your logo or your color palette. Your brand is that about you which makes people want to buy from you. Your logo and your color palette can change, but that which makes people want to buy from you does and should not change.

Social Media is a great research tool

You can go into a web 2.0 tool, and search to see what people are talking about. Once you know that, then you can join the conversation about the topic.

You can also find out about events, great restaurants, things to do and places to see.

A great tool for researching current events is twitter. If you want to try to get an idea for what people are talking about, head over to the twitter search tool and type in a keyword.

For example, type in the keyword “wordpress” without the quotes. What you’ll see is a real time feed of posts from people typing in the keyword “wordpress” on twitter. You’ll also get to see what they are talking about.

Pretty neat huh?

Social Media can drive traffic to your site

When used properly, social media tools can drive lots of traffic to your site.

Social bookmarking tools, social profile sites, social video sites etc. can help drive more pre-qualified and interested people to your site. Putting links in these different outlets can go a long way in creating links back to your site, which could help your position in search engine results.

All you have to do, is figure out how to get in front of the people that are looking for what you are offering.

Extending your audience and extending your customer base.

Social media tools, can help you expand your audience and expand your customer base in the sense that you can drive people to your site. You can also bring your message out to people that perhaps would not have seen or have been exposed to your message.

Every business needs customers to survive, once you have those customers, you need to either sell more to these same customers or acquire more of them. Social media tools can bring you to where your customers are. You can find your customers and engage them, instead of waiting for your customers to find you and come to you.

 
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