It gives a first impression.
When users visit a site, this gives them a first impression of a business. They can judge a business in a matter of seconds. So, during this very short time it would be best to make a positive impact on the audience.
When a website has an outdated or unappealing design, this will let the audience have a negative impression of the business. Since they will not find the website interesting, this will discourage them from viewing it. This way, the business will miss out on leads since users who leave the site will move on to competitors.
Website design is important because it influences the way an audience perceives a brand. The impression businesses leave on them can either let them stay on their page and learn more about them or leave to move on to a competitor. A good quality web design helps keep leads on their page.
It helps in search engine optimization strategy.
A lot of web design practices and elements influence the way businesses publish content on their site, which also affects the way search engine crawlers index their website.
They cannot afford to mismanage this. When their on-page SEO fundamentals do not meet the required standard, they will be fighting a difficult task for visibility right from the start.
In addition to the way it is published on a website, some web design elements can affect SEO directly in and of themselves. It can be difficult to understand web design when they are not familiar with the way it functions. In other words, their code has to be SEO-friendly.
It creates consistency.
When businesses attempt to get new leads, they want to build up their brand. They would like their audience to become more familiar with their brand in order for them to choose you when they like to convert. Web designs are valuable since they help in creating consistency across web pages.
It is important to use the same fonts, styles as well as layouts across all website pages. If there is a different design on each page, the site will look very unprofessional. It will also make it difficult to build brand recognition since their audience will not be able to know the colors to be associated with their brand.
When a website is not consistent, visitors will leave and move on to a more professional looking side. Building consistency will let leads stay on their page for a longer time and let them become familiar with their business. When their site is redesigned for this key element, they can earn more leads and conversions.