Is not it funny, these days it seems that the internet has become one the most important forms of communication generally in our society over the last few years? We should know- we're trying to launch a website for your good selves to do just that! We figured a lot of smaller traders and service people working in their local communities do not Traditionally see the www's as the way forward. But really, I suppose part of the reason for giving your company this web presence is about the old adage "if you can not beat them, join them". We do hope though that we're doing it in a way that does not freak you out too much!
It seems in many areas of media now (ie, TV, radio, printed publications etc) they always right along the end, mention something about "find us" or "catch up" on Twitter and Facebook. I did not use to see the point of having these add-ons, however when you consider that a large percentage of the population are now using these online applications, the chances are that there must be a fair amount of these people in your local vicinity too!
Even if you not normally rely on online publicity, do not be put off, and by the same token, do not underestimate it either. A lot of potential consumers are now looking to search the internet on a regular basis to check up on the best deals available, or simply to communicate with others via social networking, picking up recommendations as they go. It's essentially become a cultural thing it looks, or certainly an important first method of research to many.
I think is fair to say that having a website, or a Facebook or Twitter page is worth a try at the very least for a small business even if you are just trading locally. You've got to think of it like a fishing net, catching those that would have otherwise got away by other traditional means. You can also use these communication aids in many different places at the same time! It basically gives a potential consumer a rough idea of what you do, and who you are, a window into your world as it were. Best of all, most types of social media communications are completely free, and website design is coming is becoming cheaper and more accessible to the masses in terms of the options available.