Why You Need to Invest in Responsive Web Design
A responsive web design is fluid in the way that its content flows liberally across every device and screen resolution. The grids and images are fluid as well. A responsive web design's fluidity makes it spread out to enable web content to fill up a device screen while retaining its look.
Remarkable User Experience
Great content and the ability to be searched are the primary keys to success. Neverheless, it is the experience of users that makes the visitors use content on websites by means of their chosen device. Therefore, if visitors make use of a smartphone, smart TV, tablet or desktop computer, responsive web design provides the best possible user experience. It caters to professionals during the day and college students that stay up late whenever they need access to your website. Visitors do not need to scroll or resize to access your website from whatever device they are using.
Having a single website that matches the need of all devices has a significant advantage over maintaining two separate sites. One website is less expensive than two, so you can save a lot on costs. Sites that are meant to be viewed on mobile devices do not have the high-tech navigation seen in traditional sites. Aside from this, they require users to have two web addresses for your website. This not only causes inconvenience for most users, this allows them to look into the competitor's site. Responsive web design directs all your visitors to a single site using their preferred device. Here, it improves SEO efforts.
It is Google Recommended
Google has the majority of the search market share – 67%. So, search marketers pay attention when Google speaks. It recommends responsive web design as its mobile configuration. Furthermore, it reiterates to it as the best practice of the industry.
It is highly recommended since responsive design sites contain only one URL and HTML no matter what device is used, making it efficient and easier for Google to index, crawl and manage content. Compare it to a site on a mobile device with a different URL and HTML than its desktop equivalent. This requires Google to index and crawl numerous versions of one site.
In addition to this, Google chooses responsive web design because content on a single site and URL makes it a lot easier for users in terms of sharing, interacting and linking as compared to content found on another site (mobile device). For example, a person uses his mobile device to share content with his friend on Facebook, who happens to use his desktop to access the content. The person using a desktop will view a stripped down mobile site, creating a less favorable user-experience. Nowadays, Google accounts user-experience as an important factor in ranking, and so it is important to keep this in mind when it comes to SEO.
In the end, it is still your decision, whether you would go for it or not.