Nowadays, it’s extremely important for any business to have a nice-looking, easy-to-use responsive website. Many people, while doing their research, check your company’s online presence along with your competitors’ before they call you or fill out a “request a quote” form.
Your company website is an essential element that users base their first impression on. And, if done right, it could be your 24/7 salesperson.
Many companies understand the importance of a user-friendly site and see the problems with their current one, but are still unsure about when to start the website redesign process.
A website redesign always implies a lot of work. It doesn’t matter if you do it yourself or hire a freelancer or agency to do it for you. A redesign not only involves time but also an allocated budget. The best part, though, is the excitement of having a brand-new online presence at the end of the process that you will be proud to show everyone.
Here are reasons that may help you determine the right time to invest in a redesign of your company’s website:
1. It looks outdated.
Companies go through a redesign process for different reasons, but the main one is the old-looking site. You will not believe how many companies still have websites that look like they were done decades ago. Even people with no experience in web design can tell they’re outdated. This could hurt the business, especially if users are choosing between several competitors. Consumers will most likely go with a company that has a nice-looking, easy-to-use website because it provides the assurance that the company is growing and on top of the latest trends and technologies.
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2. It is not responsive and does not provide a seamless experience across all devices.
It was so easy for companies to maintain their desktop-only sites several years ago when people didn’t use their mobile devices to shop, order food, do research and connect with their friends. Nowadays, users may be looking at your site from a desktop, laptop, tablet or many variations of mobile devices. And they expect a seamless experience from all of these entry points. They want to make sure that if they saved the product in their cart on mobile, it is still there when they go to the site on their laptop. They want to be able to do the research on their phones and share the information they’ve found with friends and colleagues. And you may lose these people as customers if your site does not provide a smooth experience across all devices.
3. It has a bad user experience and is hard to navigate.
How often do you check what your competitors are doing? Once a year, once a month, daily? Unfortunately, many companies don’t pay enough attention to their competition until it’s too late. The technology is evolving and changing so fast. Someone who is on top of the latest trends and understands users’ behavior could move far ahead in the game. Always do your research and see what people in your industry are doing on their sites, check the new features they’ve implemented, see what big players are doing and implement that functionality to provide the best experience to your users and convert them into customers. When you create a new site for your company, always make sure to build it so that it can grow with your business and you can add additional features and functionalities without the need to redo the entire site.
4. It does not reflect your latest business and marketing strategy.
There have been many times when I’ve talked to people at companies and learned that their business strategy has changed or they’ve launched new products and services, but none of these things are reflected online. It’s important that your site reflects your current strategy and service offerings so you don’t lose customers to your competitors. This is especially important if you know that your potential clients go to your website before they give you a call or write you an email request. They need to see the current state of your business, and if your online presence is not reflecting that, it’s time to redesign.
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5. You cannot update the content.
Good content is something that can set you apart from the competition and deliver the right message to your users. This might be done through text, videos, tutorials, how-to instructions, etc. Content marketing has become very important and can play a huge role in the success of your business. The ability to update and add new content is necessary, and you should be able to easily do this through a content management system. Also, make sure that your website is optimized for SEO, which will help with your marketing efforts.
6. Features on the website don’t work properly.
Design is not the only thing to consider when thinking about website redesign. Good development is also crucial. If you have a great-looking site that doesn’t work properly and users leave because some features are not functioning right, you will lose business. So many times I have heard people complain that their shopping cart is not working or is too complex, and it still takes the company months or even years before it’s fixed. The company may lose more money during that time than what the site upgrade might cost them.
When you are finally ready for a redesign, be prepared and allocate enough resources. This will be an exciting process that will help you and your company look deep inside your business, analyze your goals and strategies, and launch a beautiful, easy-to-navigate site that will help your business grow.
Enhanced User Satisfaction
A responsive website, which manages errors effectively, has a positive effect on user experience whenever browsing a website. The role of UX design is crucial, since it makes sure that a website can be navigated with ease by anyone, even if it is a grandfather. This way, it will reduce the bouncing rate, preventing users from migrating to other sites. Positive user experience establishes the bond between users and a business.
Creating Fun, Interactive, User-friendly Websites
Think of a gift that is wrapped intricately with special paper and so, no matter what is inside, you are already in love with it. This time, think of the same present simply wrapped in an ordinary box. You will not even bother to look at what is inside. This is the same way web design is important to a business. When users see a particular website, they can determine whether the products or services are made of high quality or not. Google Search Engine is the most often used since it occupies nearly 68% of the search engine pie chart worldwide. This is not only because it is efficient and easy to search, but also because it is fun and knowledgeable to the user. Aside from focusing on these aspects, web design makes sure that a website is optimized so that it would rank high on Google Search.
Reduces Time and Cost of Marketing
Think of a business that is planning to introduce a new product in the market. If it has an efficient website designed by a professional, it would be easy to promote the product online, provide offers and put banners on the site. When a business markets a new product without a website, this will consume a lot of time in printing banners and pamphlets, plus increase the costs of marketing when advertising on television or posters. Therefore, even if the initial investment in web design is high, this will allow a business to save time and money in the long run.
Boosts Market Sales
When a website is designed in a manner that makes it fun to use, customers will spend more time to buy products and not only this, they will even be encouraged to buy more from the website. Customers who have a great user experience when using a website will spread the word to other users. Reviews are very important, since they provide feedback on how an audience responds to a particular website. This will not only enhance efficiency, but also increase market sales.
More Efficient Customer Service and Reduced Support Costs
If a customer wants to cancel an order immediately after he/she makes a purchase, would he/she wait for the seller to deliver then return the item or cancel the order right away? The latter would be the best thing to do. When users complain or give a feedback in one click, this can improve customer service and reduce the costs involved in shipping a product that will eventually be returned.
Enhances Business Intelligence
Purchases and reviews of customers on a website can help in formulating business decisions – like the kind of products that attract consumers and the services they expect. When a business understands the needs of consumers, it will be able to make decisions with regard to those requirements.