Two of the most important goals when creating websites with an emphasis for SEO is speed and efficiency. Those who do SEO for a living are constantly looking for ways to speed up their production without sacrificing quality. This is why many of them turn to WordPress instead of traditional, hard coded HTML pages.
One of the main advantages that using WordPress has over hard coded HTML pages is themes. Using themes, the SEO professional can create very different looking websites using many of the same steps. Some themes are even optimized for SEO.
Another advantage for WordPress is the speed at which pages can be published. There is no competition between filling out the text on a WordPress blog and hard coding an entire website, or even just one web page. This leaves more time to concentrate on creating relevant, keyword rich content.
WordPress is also free, for personal or commercial use. This is important considering many websites that are created with SEO in mind walk a fine line between personal and commercial. Also, free programs that create functional websites are nearly non-existent, and those that are around are not updated nearly as frequently as WordPress.
Yet another advantage that WordPress pages have over regular hard coded HTML pages is that they are often much more attractive. SEO depends not only on getting the web surfer’s attention, but keeping it once they are on the page. It would take hours to create a web page that looked half as good as just about any WordPress page.
Finally, there are the addons, or plug-ins. There are many WordPress addons whose sole purpose is to help SEO professionals quickly and efficiently optimize their pages. Support is easily found on various forums dedicated to WordPress and its addons, which is very handy if there should be any questions about an addon’s usage.
When it comes to SEO, as long as the final product is within its capabilities, WordPress is far superior to hard coded websites. If the SEO professional is looking to create solid, attractive, working pages that are quickly and easily optimized for SEO, then learning WordPress should be a top priority.