Machine learning (ML) and artificial intelligence (AI) are big news. They’ve been asked to everything from drive cars to...
Collaboration in design: tips and tricks to help your creative team excel
Although collaboration isn’t inherently part of design, we’d say it’s pretty dang close. After all, our entire model is ...
How to launch a memorable grand opening event with branded merchandise
For Mochinut, a small business in San Jose, something as everyday as a donut can be the link that joins people. The prod...
Logo vs. branding: what’s the difference between a logo and branding?
A lot of people accidentally conflate logos and branding, but it’s an honest mistake. After all, logos are the cornersto...
What is the UX design process: 5 steps to happier users
If you’re unfamiliar with the UX design process, those two little letters might seem confusing. But no matter whether yo...
Minimum viable brand: the least your brand needs to kick things off
If you’ve been reading our blog for any period of time, you know what a brand is. You know a brand is a company or other...
Four major forms of social media advertising—and which platforms support them
If your customers are on social media—and let’s face it, it’s 2022, they are—your brand’s ads need to be on social media...
Color Meanings and the Art of Using Color Symbolism
Everywhere you go, you see colors: white clouds in the sky, green vegetation inching up gray stone structures and red br...
A retrospective of design through the decades
When looking at the scope of design through the decades, one thing is certain: graphic design is an ever-present part of...
How creative entrepreneurs can generate passive income
A passive income is a way to generate wealth on the side of a full-time job, with minimal time, labor and investment nee...