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How to Write an Email Invitation For an Event

Remember, not all event invitations need to be snazzy, high-budget, high-time investment productions. In fact, effective email invitations can be made in about 20 minutes. Use this section as a base-level cheat sheet for ideas to implement in your next email campaign. Before you hit…

Subdomain or Subdirectory? What They Are & How They Affect SEO

As a marketer, that debate can cause confusion. Below, let’s review the differences between a subdomain and subdirectory and how they affect SEO. Subdomain vs. Subdirectory A subdomain compartmentalizes your website so you can establish specific content types that are distinct from your root domain.…

7 Factors to Consider When Choosing a Marketing Automation System

1. User Interface First, consider how simple or overwhelming the platform’s user interface is designed. Many, if not all, platforms will claim they have an intuitive and easy-to-use platform — but this isn’t always the case. To determine whether the platform’s user interface will be…

How to Market A Product to Wow Customers

1. Experiment with messaging If you plan to release a series of products under your brand, don’t be afraid to play around with names. Let’s reference all of the streaming services that are coming out. A lot are extensions of the brand name, but they…

How to Find Your Target Audience

1. Use Google Analytics to learn more about your customers. Google Analytics is such an expansive tool, and is great for obtaining demographic details about your audience, as well as their interests. Recall from above that this is critical information that helps locate a target…

Off Page And On Page SEOTechniques

SEO is one of the most popularly used techniques to attract sizeable traffic and obtain high ranking in the search results (SERP). Webmasters often segregate SEO techniques into two segments; On Page SEO and Off Page SEO. What is meant by On Page SEO? On…

Search Engine Optimization Guide for Webmasters

  Search Engines have developed into the Internet’s most popular and powerful source of information, accounting for an estimated 80% of the Internet’s traffic. As a result, website owners are realizing the power in such devices and are shifting marketing budgets into the optimization of…

What is SEO? How does SEO work?

Guess how many blog posts people publish each day. Any ideas? Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second. That means that users published around 216 blog posts while you were reading these…