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Wikipedia describes search engine optimization (SEO) as the method of improving the volume or superiority of traffic to a web site from search engine via “natural” or un-paid (“organic” or “algorithmic”)search results as opposed to search engine marketing (SEM)which deals with paid inclusion. Scrutinize of the phrase “paid inclusion.” What they are referring to is “purchasing links and so on.” This is a novel reflection.  If you acquire Google ads for your
website is that not a “paid inclusion?”  If you pay to be in the Yahoo directory is that a “paid inclusion?”  Google is similar to a mom and dad telling their youngster don’t do what I do,
do as I say!

It has been said that Blackhat SEO is mutually a falsehood and a reality.  Any person doing SEO will have to confront this procedure at some point.  Not to confront the Blackhat SEO system is to live
in denial.  The BH techniques of today these days are the grey andwhite hat procedures of tomorrow. It’s an essential truth; innovations often transpire inside the Blackhat community of SEOs.  These methods are studied, adapted, and lastly received into white hat SEO.  The thing about the BLACKHAT WORLD is that these people are inventive and forward thinking.

It has been alleged many times that you should be familiar with SEO to comprehend how Google’s algorithm can be exploited.  This is helpful for numerous reasons however for the majority it is essential for two reasons:

1.  You can get a decent awareness of your competition and how they obtain the “edge” on Google.

2.  You dig up information and procedures you can exercise to advance in the Google search engine.

We are all aware that knowledge is power.  What many people do not appreciate is that the majority of Blackhat techniques are not Blackhat at all!  Blackhat is like a double edged sword. A number of people have argued that Blackhat SEO is for the feeble.  They go to say Blackhatters are individuals you can’t win the game and have got to resolve to dishonesty. In my opinion, even if you don’t choose to exploit what a number of people call BLACKHAT WORLD SEO to advance your website, it is beneficial be knowledgeable about your competition and what they are doing.  That’s only makes common sense. Various White Hat purists go as far as claiming that purchasing old
domains that are expired is Blackhat SEO.  In good business model
buying old domains and reviving them makes perfect sense.  The age of the domain is valuable in Google’s algorithm so you have a head start on your competition.  And what is the difference if I want to sell my domain to somebody?  Going further, is Microsoft’s Bing doing
Blackhat by buying data and content from Yahoo?  All this begs the question; who makes the rules on the Internet?

Fake news reports are often seen as Blackhat.  From a marketing strategy they are seen as brilliant.  This technique is done everyday by the media but it is never referred to as Blackhat!  Really, people throw around the term Blackhat SEO so much it has little meaning.

The Blackhat World of SEO is so much more than hacking, rogue bots,keyword stuffing and so on.  In reality, hacking is not really seen as Blackhat by the Blackhat World.  BLACKHAT WORLD SEO is predominantly centered on ways to advance a website or how to make money online.

Google and Whitehat SEO people would have you believe that automating software to help you in posting in your blogs for example is Blackhat.  They are not in favor of any automated software devoted towards SEO.  Granted allot of software and scripts in the Blackhat World has been made to exploit Google.  But you just can’t paint the
BLACKHAT WORLD SEO with a broad brush.  There are so many techniques you can exploit that can help your website ranking well in Google that are not from the Dark Side of the BLACKHAT WORLD.
If you go to any website that offers freelancing you will find scores of Blackhat people from all over the world.  They offer to submit your website to thousands of directories for pennies.  They tell you that all of these submissions are completed by hand.  You must read between the lines with claims like this.

First, if you are foolish enough to fall for this, a thousand back links to your website will raise a huge red flag for Google if it is prepared in a brief period of time. Secondly, your website will
increase in the SERPs however you will collapse hard coming down in a extremely quick time.  And, when you take a good peek at your links and you will find out they are from a paid directory and your anchor text is non existent.  This is the kind of practice I dub Blackhat.

In spite of this, if you find a trustworthy person to do this, who took time to locate quality back links for you and did this over a month, then I would call it White Hat.  The intention is utilize
programmed SEO software with moderation so your results seem to be organic or naturally produced.  Don’t get greedy or foolish.

Here is one final example of automating software for twitter for scheduling and repeating tweets.  Automatically tweeting RSS feeds from yours or other blogs is great as long as the Twitter account has a real person attending it who tweets manually, as well.  Again, moderation is the key to making it look organic and natural.

Here is an assertion by White Hat people who have heaps of money for Google ads and have no awareness of the extreme competition on the

Internet nowadays.  “If your content is worth a damn you won’t need to trick readers or bots with fake substance.  I invested time into the content and usability of my site and it’s returned a 350% jump in my traffic last year. I’m getting links you can’t begin to fake or even buy.  Make sites for people, not search engines.”

This is great stuff for your “arm chair philosopher.”  Fact is that you are competing against numerous Blackhat SEO savvy people who can
have their site indexed in 3 days and have a position on the first page of Google in only 4 days! And the weird thing is most are not using Blackhat SEO to do this.  If you want to compete these days on the Internet and you want to be noticeable, you need have to know the cutting edge of SEO.  You need to understand what up-to-the-minute and modern ways the BLACKHAT WORLD is doing in terms of SEO.

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